Our 2017 Social Media Strategy

Regular posts: One of the things that we are going to encourage this year is more regular posts on our Laughter Yoga Australia Facebook page. This will enable the Laughter Yoga Community here in OZ to be better informed at a local level. If you’re not already a member then please feel free to visit the page and like us now. https://www.facebook.com/laughteryogaaustralia/

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Page likes. What we need to originally do is to get more people involved. At present there are 884 people who like our page. It would be nice if we could at least double this by the end of the year. Why not send a note out now to your existing Facebook friends to join us. The broader the message the better off we will all be.

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General Likes. If you read something and like it, then please acknowledge it by hitting the Like button. This will let us know what people are wanting to know more about, or more importantly, not wanting to know about. The only way to know what your customers want is to ask them.

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Comments. We also encourage comments, good bad, or otherwise. If you have something to contribute by way of a response, then please feel free to do so. After all, Facebook is all about engagement so get involved as much as you can, as this is where the learning will come from.

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Shares. We would then like you to share interesting posts with others. This broadens the reach of our information, and gets others to know more about Laughter Yoga.

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Quarterly events. Our first quarterly event is Australia Day. So let’s put the above ideas into practice and get the message out there to as many people as possible. Remember that running a Laughter Club can be challenging, so imagine that you are getting between 20 and 30 people per week to your club. How good would that be? Social Media is a method to increase numbers to our clubs, as well as obtaining commercial opportunities. Also with this and all future events that Connie will be creating, please hit the Going button. This will show others that there is interest in this event. Remember the old idea that, if you want to make something more accessible, get people to form a queue. Popularity creates popularity.

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Contributions. If you have something to contribute then please feel free to do so. You don’t know what it is that you don’t know, so ask questions, offer ideas, and more importantly help us to create a stronger Laughter Yoga Australia Community.

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Share information from other sites also. If you come across interesting content that may benefit our community, such as a valuable article about laughter, feel free to message the Laughter Yoga Australia Facebook page with a link. As long as it’s directly related to Laughter (Yoga) then it will be interesting to someone somewhere.

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If you’d like to know more about Laughter Yoga in Australia then please don’t hesitate to contact me at any time on 0408 552269 or at mervneal@laughteryoga.org.

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